Customer-Centric Approach Drives Tory Burch's Growth

Tory Burch's store associates also have the ability to view wish lists for customers who are signed into the retailer's website. Having this knowledge enables better service, Marcotte said, and that ultimately leads to happier customers because they're getting what they want.

Content marketing is essential to Tory Burch's digital strategy. The retailer's website is evenly split between editorial content and product pages, Berardelli noted. The company blog details what inspires us as a brand, she added. Tory Burch's website live streamed its recent fashion show during Fashion Week in New York City, for example. It also included "behind the scenes" content for the featured apparel during the Fashion Week show.