Profile of Success: A Leg to Stand On
Custom products help Mark Desrochers carve out a name for Classic Designs by Matthew Burak
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Joe Keenan
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“Most everything we’ve learned and most of our success can be attributed back to the kindness that’s been shown to us through the various trade associations over the years,” he says. “Most everything we’ve learned, we’ve learned at the trade shows and conventions.”
HOW THE COMPANY HAS ONE-UPPED THE COMPETITION: Product expertise. By taking advantage of Burak’s furniture making experience, Classic Designs has established itself as the defining woodworking authority.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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