Profile of Success: A Leg to Stand On

And Classic Designs is updating its product selection constantly to meet the demands of its customers. “There are new products in every catalog that goes out,” he says. “There’s something new that we can focus our customers’ attention on. New is a powerful driver/motivator.”

WHAT HE ENJOYS MOST ABOUT THE CATALOG/MULTICHANNEL BUSINESS: The people. A firm believer in the value of trade associations as well as industry trade shows and conventions, Desrochers credits much of his company’s success to the generosity of others in the industry.