Culture Catches Up With E-Commerce, Now B-to-B is Catching Up With Culture

In a nutshell, cloud-based SaaS technology is ushering in a new generation of e-commerce capabilities, and it's time so-called innovative companies get on board.

Kamal Ahluwalia is the chief marketing officer at Apttus, a platform that automates the "quote to cash" process within Salesforce.com.