B-to-B is Catching Up With Culture

By Kamal Ahluwalia

As a result, organizations benefit from capabilities unique to e-commerce, such as online product configuration, guided buying/selling, recommendations engines for cross-selling and upselling, asset-based ordering, and advanced workflows. In addition, physical storefronts and e-commerce sites can leverage a full quote-to-cash suite that provides functionality for contract and order management, renewals, and promotions and rebates.