Culture Catches Up With E-Commerce, Now B-to-B is Catching Up With Culture

Cloud-based e-commerce delivery models have finally provided enterprises with the necessary economies of scale, specialization and speed necessary to meet the demand of the newly empowered consumer population. Powerful e-commerce apps are built on platforms that leverage the platform's security, scalability and high performance. Designed to fully support complex products and pricing models across multiple channels on a single platform, these apps enable brands to present unique user experiences that boost transaction volume and top-line revenue, delivering seamless buying experiences while harnessing configuration and pricing technology. This means that a $500,000 jet engine part can now be purchased with virtually the same ease as a pair of $30 sandals.