B-to-B is Catching Up With Culture

By Kamal Ahluwalia

While most enterprises are trying their best to sell effectively through all their channels, some of them are stretched beyond their core capabilities. While building a cloud infrastructure to compete with the likes of Amazon may feel as daunting as asking the Michigan Militia to take on the Roman Empire, the good news is that you don't have to be an Amazon to participate in this new era of big e-commerce.