CS1007_Lists&Media
CONSUMER
Wedding Mall: Newly Engaged Brides-to-be
The 49,082 recently engaged females on this file have registered at Wedding Mall’s Web site or at a bridal show. These mostly 18- to 35-year-old women are interested in making their upcoming wedding a smash success. Unique selects for this file include wedding date, ethnicity and opt-in e-mail address.
The base list price is $125/M. Teramedia, (407) 420-1108, www.teramedia.com.
Limited Too
The 6.3 million 24-month buyers on this file are affluent tween girls and their parents who’ve purchased clothes and accessories from Limited Too. The girls on this file are between ages 7 and 14, and they love to shop. The average household income is $90,000.
The base list price is $95/M. List Services Corp., (203) 743-2600, www.listservices.com.
Opportunity Seekers Applying for Government Grants
These 52,161 six-month buyers have purchased a kit containing a CD with information about obtaining grant money from the government. The CD explains how to write a grant proposal and provides insider secrets from professional grant writers. Along with the kit, these individuals get access to a members-only Web site that provides up-to-date information, software downloads and an online chat with a grant writing expert. The average unit of sale is $29.95 per month.
The base list price is $95/M. Call your list broker or American Name Services, (801) 235-8061, www.americannameservices.com.
National Geographic Member/Subscriber Lifephases
The more than 2.7 million individuals on this file are active members and subscribers to National Geographic magazine. They’re affluent, well-educated, inquisitive consumers with a median age of 46. These subscribers have been enhanced through Infobase to add selectability. The average unit of sale is $34 for 12 issues.
The base list price is $100/M. Direct Media, (203) 532-1000, www.directmedia.com.
Best Buy Telecom
The 585,000 24-month buyers on this file have purchased assorted phone products and services from Best Buy Telecom, a supplier of phones, answering machines, pagers and phone cards. These names should be highly responsive to other telecommunications and electronics offers.
The base list price is $90/M. Media Directions Inc., (201) 930-4949, www.media-directions.com.
Performance Bicycle
This biking equipment cataloger/retailer offers 325,500 12-month buyers. These customers are adventurous, athletic, well-educated and computer-savvy. Products include cycling apparel and shoes, bike racks, high-end accessories, training aids, and nutritionals. The average unit of sale is $90.
The base list price is $70/M. Belardi/Ostroy ALC, (212) 924-1300, www.belardiostroyalc.com.
Consumer Reports Age 50+ Subscribers
Consumer Reports, an independent, nonprofit testing and information organization tests products, informs the public and protects customers through its monthly magazine. The more than 1.3 million individuals on this file are Consumer Reports magazine subscribers over the age of 50. Fifty-five percent are male. The average unit of sale is between $20 and $33.
The base list price is $115/M. RMI Direct Marketing, (203) 798-0448, www.rmidirect.com.
BUSINESS
Allied Health Service Pros at Home Addresses
The more than 1.1 million individuals on this file are health service professionals who can be reached at their home address. Selects include occupation, gender, age of head of household, income, contributor, ethnicity and bank credit card users. All files are ZIP+4 appended.
The base list price is $75/M. Dunhill International List Co., (561) 988-7800, www.dunhills.com.
The Livestock Producers Masterfile
This database represents three different markets: agricultural/livestock equipment buyers, rural mail-order consumers and households, and livestock owners who are small-business owners. The 563,025 livestock producers on this file are selectable by type of livestock, state, county, SCF and ZIP code.
The base list price is $105/M. Mail Marketing Inc., (201) 750-3222, www.mailmkt.com.
Skyline Exhibit Buyers/Attendees/Inquirers
The 728,165 individuals on this file are trade show and corporate professionals who have purchased an exhibit; attended a seminar covering trade show planning, design, marketing, staffing and measuring results; or are inquirers from direct mail, space advertising, Web site, surveys and trade shows.
The base list price is $115/M. TriMax Direct, (651) 292-0165, www.trimaxdirect.com.
JoonBug’s Young Event Attendees (E-mail Addresses)
These 500,000 individuals are urban, social professionals who can be reached at their e-mail address and have attended an event hosted by JoonBug, an interactive marketing and media organization targeting young professionals and connecting them with venues and events in New York City, Atlanta, Boston, Denver, Philadelphia and other cities.
The base list price is $175/M. MKTG Services, (800) 936-6210, www.mktgservices.com.
National Council of Teachers of Mathematics
The National Council of Teachers of Mathematics (NCTM) is dedicated to improving mathematics education in pre-kindergarten through the 12th grade. The 56,194 NCTM U.S. members on this file include teachers, supervisors, student teachers, college professors, superintendents, schools and libraries. A one-year membership costs $75.
The base list price is $115/M. MGI Lists, (800) 899-4420, www.mgilists.com.
INSERT MEDIA
Carol Wright Gifts PIP
This is an insert media program available for some of the more than 2.5 million packages that go out from Carol Wright Gifts annual-
ly. Carol Wright Gifts offers an assortment of health, beauty and home products to direct shoppers; most notably, “As Seen on TV”-licensed products. The average age is between 45 and 50. The average household income is $35,000.
The base insert price is $65/M. ALC, (609) 580-2800, www.alcdata.com.
The information in this section is garnered from the datacards for the individual lists mentioned. They’re included here at the editor’s discretion. To have your list reviewed for possible inclusion, forward a copy to Mavis Linnemann, mlinnemann@napco.com, or fax to (215) 238-5270.
