CS0907_IndustryEye

NEMOA began with a small group of representatives from New England area catalogs, including Appleseed’s, Brecks of Boston, Brookstone and Deerskin Trading Post, who met to exchange ideas. The group has grown to include more than 270 corporate members. Although more catalogers and vendors from outside the New England area have joined in recent years, making NEMOA a national organization, the focus remains on idea exchange among catalogers and multichannel merchants. But the group hopes to continue expanding its boundaries, having formally dropped its original moniker, New England Mail Order Association, in favor of the acronym.