Consumer
Time for Me
Time for Me is a new catalog put out by AmeriMark. The 11,792 three-month buyers on this file have ordered activewear, intimate apparel, footwear, personal care items, and/or health and beauty products catering specifically to the 40-plus woman.
The base list price is $120/M. For more information, contact your list broker or Mokrynskidirect, (201) 487-8181, or www.mokrynski.com.
Money
Money magazine's 1.5 million subscribers have taken an active interest in their personal money management. This publication offers articles on saving and investing as well as other areas where life and money intersect: the home, travel, career planning and smart spending. Readers are a median age of 57 and have a median asset value of $978,200.
The base list price is $120/M. For more information, contact your list broker or Millard Group, (603) 924-9262, or www.millard.com.
Teen Fashionistas
Reach 2.74 million fashion-savvy teenagers. These mini-moguls spend more than $170 billion on apparel, cosmetics, food and entertainment annually. Selects include gender, age, income, ethnicity, travelers, sports interests by type, music preferences by type, magazine subscribers and personal beauty-product buyers.
The base list price is $65/M. For more information, contact your list broker or Focus USA, (201) 489-2525, or www.focus-usa-1.com.
Product Survey Memberbase
Reach 5.34 million product samplers. They test products such as software, fitness equipment and household items. Individuals complete a survey that lets the manufacturers know their opinions of the products. Selects include age, presence of children, catalog buyers and product tested.
The base list price is $85/M. For more information, contact your list broker or MKTG Services, (215) 968-5020, or www.mktgservices.com.
Forecast Market Trends Investment Software Buyers
Reach 94,286 investors who've purchased one of Market Trends' software packages for portfolio management; real-time quotes; technical analysis; and graphs and charts for stock, options and futures markets. These individuals range in age from 35 to 60 and have a median household income of $118,000.
The base list price is $120/M. For more information, contact your list broker or Global Direct, (561) 586-8336, or www.gdlists.com.
The Washington Spectator
The Washington Spectator reaches 77,415 subscribers bi-weekly with behind-the-scenes political commentary. This bulletin prides itself on reporting on and providing insight into significant news that's ignored by corporate media. It's published by the Public Concern Foundation, a nonprofit, nonpartisan organization.
The base list price is $80/M. For more information, contact your list broker or Names in the News, (415) 989-3350, or www.namesinthenews.com.
Mature Market
This file is comprised of 4.39 million individuals age 55 or older. Names are compiled via public and proprietary sources. Selects include age, marital status, household income, homeownership status, length of residence, occupation, mail order buyer and presence of credit card.
The base list price is $50/M. For more information, contact your list broker or CPC Associates, (800) 663-1780, or www.cpcassociates.com.
Business
HP World Publications Database from INTEREX
Put your offer on the desks of more than 80,000 IT professionals who buy and use Hewlett-Packard (HP) products and services. These individuals have attended HP conferences, subscribed to HP publications and/or used online HP services and resources. Selects include job function, primary business, purchasing influence, operating system and annual expenditures.
The base list price is $200/M. For more information, contact your list broker or Worldata, (561) 393-8200, or www.worldata.com.
Drug Store News Opt-ins
Put your offer in the e-mail inboxes of 12,785 executives in the retail drug store industry, including headquarters executives, pharmacists, store managers and regional managers. They subscribe to Drug Store News and have opted in to get offers via e-mail.
The base list price is $305/M. For more information, contact your list broker or Statlistics, (203) 778-8700, or www.statlistics.com.
Customer Service Reps
Reach 71,187 customer service professionals. These presidents, vice presidents, managers, customer support directors, customer services trainers, etc., work in insurance, telecommunications, manufacturing and other
service-heavy industries.
The base list price is $75/M. For more information, contact your
list broker or Dunhill International List Co., (800) DUNHILL, or www.dunhills.com.
Landscape Construction
Landscape Construction's 11,816 subscribers are engaged in site preparations, contract work and the like. This publication focuses on equipment and techniques for successful commercial and residential site prep and landscaping. Selects include type of business and job title.
The base list price is $110/M. For more information, contact your list broker or The Information Refinery, (800) 529-9020, or www.inforefinery.com.
Corporate Trainers
Put your offer on the desks of 16,741 corporate and professional training decision makers who've purchased training products and information, or attended, inquired about or been referred to training seminars. They specialize in areas such as human resources development, productivity and quality assurance, performance benchmarking, and training design and development.
The base list price is $110/M. For more information, contact your list broker or GreatLists.com, (703) 821-8130.
Insert Media
Eckler's Industries PIP
Put an offer in some of the 179,000 packages that go out annually from Eckler's Industries. These shipments contain auto parts and accessories from the catalogs Classic Chevy International, Eckler's Impala Classics, Eckler's Camaro, Eckler's Chevy Trucks and Eckler's Corvette Parts. The auto enthusiasts in this program are an average age of 49 and have an average household income of $100,000.
The base price is $60/M. For more information, contact your list broker or Leon Henry Inc., (914) 285-3456, or www.leonhenryinc.com.
The Source Statement Stuffers
Get your insert delivered to hip-hop lovers in some of the 240,000 statements that go out from The Source magazine on an annual basis. This publication covers hip-hop music, culture and politics. Readers are an average age of 22 and have an average household income of $42,786. Inserts will be mailed in a #10 envelope.
The base price is $55/M. For more information, contact your list broker or Walter Karl, (845) 732-7035, or www.walterkarl.com.
The information in this section is garnered from the datacards for the individual lists mentioned. They're included here at the discretion of the editors. To have your list reviewed for possible inclusion, forward a copy of the datacard to:
Kendra Wilson, kwilson@napco.com or fax (215) 238-5270.
The Retailer's Source for Content & Community
CS0605_Lists&Media
Consumer
Time for Me
Time for Me is a new catalog put out by AmeriMark. The 11,792 three-month buyers on this file have ordered activewear, intimate apparel, footwear, personal care items, and/or health and beauty products catering specifically to the 40-plus woman.
The base list price is $120/M. For more information, contact your list broker or Mokrynskidirect, (201) 487-8181, or www.mokrynski.com.
Money
Money magazine's 1.5 million subscribers have taken an active interest in their personal money management. This publication offers articles on saving and investing as well as other areas where life and money intersect: the home, travel, career planning and smart spending. Readers are a median age of 57 and have a median asset value of $978,200.
The base list price is $120/M. For more information, contact your list broker or Millard Group, (603) 924-9262, or www.millard.com.
Teen Fashionistas
Reach 2.74 million fashion-savvy teenagers. These mini-moguls spend more than $170 billion on apparel, cosmetics, food and entertainment annually. Selects include gender, age, income, ethnicity, travelers, sports interests by type, music preferences by type, magazine subscribers and personal beauty-product buyers.
The base list price is $65/M. For more information, contact your list broker or Focus USA, (201) 489-2525, or www.focus-usa-1.com.
Product Survey Memberbase
Reach 5.34 million product samplers. They test products such as software, fitness equipment and household items. Individuals complete a survey that lets the manufacturers know their opinions of the products. Selects include age, presence of children, catalog buyers and product tested.
The base list price is $85/M. For more information, contact your list broker or MKTG Services, (215) 968-5020, or www.mktgservices.com.
Forecast Market Trends Investment Software Buyers
Reach 94,286 investors who've purchased one of Market Trends' software packages for portfolio management; real-time quotes; technical analysis; and graphs and charts for stock, options and futures markets. These individuals range in age from 35 to 60 and have a median household income of $118,000.
The base list price is $120/M. For more information, contact your list broker or Global Direct, (561) 586-8336, or www.gdlists.com.
The Washington Spectator
The Washington Spectator reaches 77,415 subscribers bi-weekly with behind-the-scenes political commentary. This bulletin prides itself on reporting on and providing insight into significant news that's ignored by corporate media. It's published by the Public Concern Foundation, a nonprofit, nonpartisan organization.
The base list price is $80/M. For more information, contact your list broker or Names in the News, (415) 989-3350, or www.namesinthenews.com.
Mature Market
This file is comprised of 4.39 million individuals age 55 or older. Names are compiled via public and proprietary sources. Selects include age, marital status, household income, homeownership status, length of residence, occupation, mail order buyer and presence of credit card.
The base list price is $50/M. For more information, contact your list broker or CPC Associates, (800) 663-1780, or www.cpcassociates.com.
Business
HP World Publications Database from INTEREX
Put your offer on the desks of more than 80,000 IT professionals who buy and use Hewlett-Packard (HP) products and services. These individuals have attended HP conferences, subscribed to HP publications and/or used online HP services and resources. Selects include job function, primary business, purchasing influence, operating system and annual expenditures.
The base list price is $200/M. For more information, contact your list broker or Worldata, (561) 393-8200, or www.worldata.com.
Drug Store News Opt-ins
Put your offer in the e-mail inboxes of 12,785 executives in the retail drug store industry, including headquarters executives, pharmacists, store managers and regional managers. They subscribe to Drug Store News and have opted in to get offers via e-mail.
The base list price is $305/M. For more information, contact your list broker or Statlistics, (203) 778-8700, or www.statlistics.com.
Customer Service Reps
Reach 71,187 customer service professionals. These presidents, vice presidents, managers, customer support directors, customer services trainers, etc., work in insurance, telecommunications, manufacturing and other
service-heavy industries.
The base list price is $75/M. For more information, contact your
list broker or Dunhill International List Co., (800) DUNHILL, or www.dunhills.com.
Landscape Construction
Landscape Construction's 11,816 subscribers are engaged in site preparations, contract work and the like. This publication focuses on equipment and techniques for successful commercial and residential site prep and landscaping. Selects include type of business and job title.
The base list price is $110/M. For more information, contact your list broker or The Information Refinery, (800) 529-9020, or www.inforefinery.com.
Corporate Trainers
Put your offer on the desks of 16,741 corporate and professional training decision makers who've purchased training products and information, or attended, inquired about or been referred to training seminars. They specialize in areas such as human resources development, productivity and quality assurance, performance benchmarking, and training design and development.
The base list price is $110/M. For more information, contact your list broker or GreatLists.com, (703) 821-8130.
Insert Media
Eckler's Industries PIP
Put an offer in some of the 179,000 packages that go out annually from Eckler's Industries. These shipments contain auto parts and accessories from the catalogs Classic Chevy International, Eckler's Impala Classics, Eckler's Camaro, Eckler's Chevy Trucks and Eckler's Corvette Parts. The auto enthusiasts in this program are an average age of 49 and have an average household income of $100,000.
The base price is $60/M. For more information, contact your list broker or Leon Henry Inc., (914) 285-3456, or www.leonhenryinc.com.
The Source Statement Stuffers
Get your insert delivered to hip-hop lovers in some of the 240,000 statements that go out from The Source magazine on an annual basis. This publication covers hip-hop music, culture and politics. Readers are an average age of 22 and have an average household income of $42,786. Inserts will be mailed in a #10 envelope.
The base price is $55/M. For more information, contact your list broker or Walter Karl, (845) 732-7035, or www.walterkarl.com.
The information in this section is garnered from the datacards for the individual lists mentioned. They're included here at the discretion of the editors. To have your list reviewed for possible inclusion, forward a copy of the datacard to:
Kendra Wilson, kwilson@napco.com or fax (215) 238-5270.