CS0405_SpecReport_SoftProofs

Cautious Optimism

Soft proofing is common among today’s catalogers, says Miriam O. Frawley, president of e-Diner Design & Marketing, a Highland Mills, N.Y.-based catalog creative agency. But there are caveats to incorporating soft proofs into your catalog production process, she notes.

“We’re used to dialing up to a server and viewing pages. You can approve them, not approve them or print them out to a hard-copy proofer. But as far as I’m concerned, soft proofing still is best for content review, not color review. You can get pretty accurate color now, but a lot of that depends on color calibration,” she says.