CS0405_SpecReport_SoftProofs

Dawn Flook, director of production for Catalogs By Lorél, King of Prussia, Pa., says that some of her catalog clients are seeing real value in soft proofing. “Take Lenox Collections. They work with North American Color (NAC) in Michigan. They may have a photographer who is shooting images in Georgia, for example. Those images are then uploaded to NAC, the conversions are done … and then they electronically submit files to Lenox for approval.