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Catalog Design Studio’s Fletcher agrees: “If you’re not selling color-critical goods, then it’s fine. But if you’re talking about clothing, for example, and merchandising and inventory will be affected if a shirt’s color isn’t right in the catalog, then you’ve got a problem. If you’re L.L. Bean, for example, you care about getting the color right, so you’re going to be far less apt to rely on a soft proof.”
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Gretchen Peck
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