CS0405_SpecReport_SoftProofs

The concept of approving a catalog proof that was anything but ink-on-paper seemed absurd back in the early 1990s. Sure, we’d all been soft proofing for years, eyeing up the way pages looked on our art director’s desktop display. But we looked at those images differently then. We saw them for what they were — a poor RGB imitation of what a CMYK-printed catalog would look like as the paper rolled off the press.