Cruiser Customizing Upgrades its Site Search to Grow Revenues

By Joe Keenan

Cruiser Customizing uses microsites to introduce new brands or products. The retailer includes the name of a new brand or product in a microsite's URL, helping to improve organic search rankings.

Metrics Improve
Cruiser Customizing has seen a nice return on investment from its site search upgrades, in addition to seeing increased customer loyalty, said McKenzie. Consider the following:

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Companies:
Internet Retailer
SLI Systems

People:
Shaun Ryan
Tammie McKenzie

Places:
Chicago

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.