Cruiser Customizing Upgrades its Site Search to Grow Revenues

The company has also tested a new “Tire Finder” tool on its site. Struggling with return rates of up to 45 percent for its tires, Cruiser Customizing set up a search for tires based on tire measurements. The results served up to consumers were better targeted, helping to reduce returns to 2 percent of tire sales — and increasing overall sales of tires.