Cruiser Customizing Upgrades its Site Search to Grow Revenues

Test to Find the Best View
Use A/B split tests to find which works best for your SRPs, list view or grid view, said McKenzie. Cruiser Customizing uses both, and sees advantages to each. List views allow room for more product copy, while grid view provides images. Cruiser Customizing's grid view SRPs enable consumers to see pop-up images of products by simply mousing over them, providing a faster path to purchase, McKenzie said.