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Joe Keenan
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Along with social media, Cruiser Customizing is active in mobile. The retailer's mobile site places a high value on site search as well. In fact, effective site search is even more critical on mobile because of the medium's lack of space, said McKenzie. Both Cruiser Customizing's mobile and regular website include a search box at the bottom of SRPs in case consumers get to the bottom of the page, haven't found what they're looking for and want to search again without having to scroll to the top of the page.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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