Cruiser Customizing Upgrades its Site Search to Grow Revenues

The videos aren't professionally done, said McKenzie, with Cruiser Customizing opting for real-life bikers to be the stars. This adds to their authenticity, she added.

Social Media Meets Site Search
Cruiser Customizing includes relevant content from its social media efforts on Facebook, Twitter and YouTube within its SRPs. This has a twofold effect, said McKenzie: it helps with conversion by providing relevant content for consumers, while building brand awareness for Cruiser Customizing's social media efforts.