Cruiser Customizing Upgrades its Site Search to Grow Revenues

At the Internet Retailer Conference & Exhibition in Chicago earlier this month, Tammie McKenzie, Cruiser Customizing's director of marketing, led a session where she detailed how site search has helped the motorcycle retailer grow its bottom line. Joining McKenzie was Shaun Ryan, CEO of SLI Systems, a provider of site search, site navigation and user-generated SEO services for online retailers, whose firm handles Cruiser Customizing's site search.