Cruiser Customizing Upgrades its Site Search to Grow Revenues
- consumers who use Cruiser Customizing's site search are converting at a 64 percent higher clip than those who don't;
- 85 percent of its customers now use site search;
- site search has a 4 percent cost per sale, the lowest of any channel for Cruiser Customizing; and
- the average order value for site search users are 45 percent higher vs. those who don't use site search.
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