Cruiser Customizing Upgrades its Site Search to Grow Revenues

By Joe Keenan

For niche online retailer Cruiser Customizing, a seller of motorcycle parts and accessories, an easily navigable site is critical to its success. Riders come to CruiserCustomizing.com looking for specific parts or accessories exclusive to their particular bike. Finding them quickly and easily enhances their likelihood to buy. For that reason, Cruiser Customizing has invested resources in upgrading its site search.

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Companies:
Internet Retailer
SLI Systems

People:
Shaun Ryan
Tammie McKenzie

Places:
Chicago

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.