Crossing the E-Commerce Pond: Understanding U.S. Customers

6. Be persuasive. Lastly, don't give people an excuse to leave. No matter how personalized and engaging you make your site, between 60 percent to 80 percent of visitors still drop off at checkout, so you need to find innovative ways to re-engage them before they leave. Offers should always be the last resort to protect the bottom line. Other tactics include delivering targeted messages such as free shipping for the next 30 minutes.