Crossing the E-Commerce Pond: Understanding U.S. Customers

3. Be best of British. U.S. customers love the idea of quintessential Britain, so play on its heritage by encouraging people to engage with content that talks about how and where your products were made. It's also important to capitalize on Britain's national events when customers will be keen to pick up some once-in-a-lifetime memorabilia. For example, the Royal family or the Olympics.