Crossing the E-Commerce Pond: Understanding U.S. Customers

In order to take advantage of this lucrative customer base, U.K. online retailers need to ensure that their websites are set up accordingly. Here are six tips for maximizing conversion rates for this particular consumer group:

1. Be engaging. Did you know that 80 percent of visitors to your website will never come back? Therefore, it's important to engage potential customers as soon as they land on the page or you'll risk losing them forever. U.S. consumers will need a completely different experience from U.K. shoppers, so it's important that relevant information about the brand and products suitable for that market are highlighted up front.