Crossing the E-Commerce Pond: Understanding U.S. Customers

Given the time zone difference, U.S. online shopping peaks at 3:00 a.m. on U.K. websites, compared to 6.00 p.m. for U.K. customers. Also, while U.K. shoppers are most likely to buy on Sunday, Friday seems to be the big spending day for U.S. consumers. Geographically, they're a homogenous group too, with the top 10 visitor locations dominated by New York and San Francisco, in particular.