Crossing the E-Commerce Pond: Understanding U.S. Customers

So what are the specific buying habits of U.S. shoppers and how can U.K. online retailers use this knowledge to their advantage?

Our data reveals that despite U.S. consumers comprising only 4 percent of total visits to U.K. e-commerce sites, those that are shopping are extremely valuable, spending up to 3.88 times more than the average U.K. customer. To put that into revenue terms, that equates to a market size of around £11 billion annually based on current stats. However, the challenge with this group is that while they make up 4.12% of total traffic, they account for only 0.68 percent of conversions. Reasons for this could include no on-site functionality to display the price in dollars or perhaps restrictions on international shipping.