Crossing the E-Commerce Pond: Understanding U.S. Customers

As our data demonstrates, the metrics are there for U.K. retailers to get great return on investment from U.S. consumers. By following our top tips, U.K. retailers will be able to boost conversion rates with this lucrative customer group.

Ian McCaig is the chief marketing officer of Qubit, a company that gives online retailers the power to optimize their sites and drive sales in real time.