SHOP TALK: Cross-Channel Sales and Budget for Multichannel Retailers
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%20—%20Steve%20Cates,<%2Fstrong>%20vice%20president%20of%20multichannel%20marketing%20at%20Carrot-Top%20Industries%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fcross-channel-sales-budget-multichannel-retailers%2F" target="_blank" class="email" data-post-id="8722" type="icon_link">
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Q: "Are there any best practices for multichannel retailers
around how to allocate cross-channel sales and, in conjunction, budget?"
— Steve Cates, vice president of multichannel marketing at Carrot-Top Industries
A: There are many best practices for allocating cross- channel sales. Many popular vendors offer analytical solutions for attributing percentages of orders to the marketing channels that may have been responsible for making it happen.
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- People:
- Steve Cates
- Places:
- Colorado
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