Ed's Take: Keeping Customers Happy, Regardless of Channel

L.L.Bean wasn't the only retailer shoppers praised. Overstock.com, Zappos.com and Amazon.com took positions two, three and four, respectively. Each of these online retailers held on to the same spot it secured in 2008, according to the survey. QVC, moving three spots forward from 2008, rounded out the top five. Other multichannel retailers that landed in the top 10 included Coldwater Creek (six), Lands' End (eight) and J.C. Penney (nine). Climbing nine spots to a top 10 position was HSN (seven). Tied for 10th place were Nordstrom and Kohl's, which moved up the list from No. 18 last year, according to the survey.