Prospecting: Crocs Partners With Daily-Deal Site to Find New Customers

"For its first cross-channel, storewide promotion, Crocs tracked print, mobile and online coupon redemptions," says Dan Visnick, The Dealmap's vice president of marketing. "Of the people who viewed the coupon page, 5.4 percent went and made a purchase in-store. Additionally, 7.1 percent of people who viewed the coupon page on a mobile device made a purchase, either in-store using their mobile coupon or online through their mobile device."