Prospecting: Crocs Partners With Daily-Deal Site to Find New Customers

In all, more than 400,000 consumers received daily deal updates from Crocs via The Dealmap's email and social media programs, and more than 300,000 people downloaded its mobile applications.

Again, trying to expand the reach of the campaign, the 30 percent off coupon was redeemable at all Crocs-owned stores, outlets or kiosks, as well as its e-commerce website. To redeem the discount in-store, customers printed out the coupon or showed it on their mobile device to the cashier. Customers redeeming the coupon online entered the promotion code "DEALMAP30" at checkout.