Prospecting: Crocs Partners With Daily-Deal Site to Find New Customers

Crocs made its offer available via The Dealmap's multiple channels, including its mobile and social applications, website, emails, and partner sites, in an effort to reach as many customers and prospects as possible. Crocs also introduced a geolocation marketing component to the campaign: consumers who downloaded The Dealmap's app on their iPhone or Android smartphone could search for nearby Crocs retail locations, as well as have alerts sent to them about the discount when they were close to a Crocs store.