Crocs Gets Creative With 'Facebook Collect' Campaign

So far the results have been pretty good. On a weekly basis, nearly 12 percent of Crocs’ new email subscribers are coming from Facebook. Since the launch of the campaign in September 2010, Crocs’ Facebook fan base has grown from 123,000 to 344,693 and the retailer's email subscriber list has grown from 1.5 million to 2.2 million. Sales figures are currently unavailable but Stow assures, "With the integration of ‘Facebook Collect,’ our email metrics have increased and, in turn, our email conversions have grown."