Crocs Gets Creative With 'Facebook Collect' Campaign

"Other retailers include links to their homepage to sign up for email, so the Facebook user has to click away from Facebook to actually sign up, which is a barrier to entry," says Theis. "The beauty of the [Collect] tab is that it lives right on the Facebook page, so as consumers and customers are cruising through Crocs’ Facebook page they come across this tab and they can sign up for email right there instead of being directed to an outside page."