Crocs Gets Creative With 'Facebook Collect' Campaign

So if Crocs’ Facebook fans are mainly interested in exclusive content and dialog, isn't that enough? Not for Crocs — it wanted more.

"These are people who are already highly interested in the brand," says Megan Theis, account manager for Digital Evolution Group (DEG), which teamed up with Crocs to help power this campaign. "We've also found that email subscribers are worth more than Facebook fans in the long run. We definitely want to start converting some of those fans into subscribers which, in turn, makes dollars for the brand."