Crocs Gets Creative With 'Facebook Collect' Campaign

RESULTS: Since the start of the campaign in September 2010, Crocs’ Facebook fan base has grown from 123,000 to 344,693 (as of press time) and its email list has grown from 1.5 million to 2.2 million.

Crocs was putting more and more emphasis and attention on its corporate Facebook page than it had in the past, which led to an increasing number of fans "liking" the brand each day. Crocs sought to take advantage of this growth by turning these "likers" into more than just your average fans.