Crocs, Aritzia Use A/B Testing to Optimize E-Commerce Businesses

The results came in after four weeks and Aritzia's hypothesis proved true — having a more visually dominant "Add to Bag" button led to more people clicking it and advancing on to checkout. Consumers in Canada clicked on the larger button 3.97 percent more than the smaller button, and visitors in the U.S. clicked on the larger button 2.93 percent more.