![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The results came in after four weeks and Aritzia's hypothesis proved true — having a more visually dominant "Add to Bag" button led to more people clicking it and advancing on to checkout. Consumers in Canada clicked on the larger button 3.97 percent more than the smaller button, and visitors in the U.S. clicked on the larger button 2.93 percent more.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
Related Content
Comments