Crocs, Aritzia Use A/B Testing to Optimize E-Commerce Businesses

You hear it over and over again — test, test, test — but how many of you are actually following that advice? Testing is a critical component to website optimization, and two companies that have taken heed of this fact are casual footwear retailer Crocs and women's fashion apparel brand Aritzia.

In a session yesterday at the Demandware XChange conference in Las Vegas, Scott Keller, senior web developer at Aritzia, and Haley Nemann, senior manager of global e-commerce user experience at Crocs, discussed how their brands are using A/B testing to increase sales, decrease costs and increase customer engagement.