CRM That Will Get You Noticed

It sounds great ... but as a consumer, I haven’t noticed anything yet. I haven’t noticed my favorite catalogs treating me any differently when I call, now that they have all of this information. I’ve noticed only a few of my favorite Web sites sending me relevant e-mails and offers. I don’t feel these companies communicate a message to me that I’m valuable to them any more than they did five years ago. And with most of the companies I buy from, I’ve been doing business with them for many years and have a large lifetime value. Yet this doesn’t seem to be exploited.