CRM That Will Get You Noticed

Of course, you can’t add the customers to your database until you own the name (they buy from you), but you can keep their address information in a file to be accessed by name or number when they do respond.

Like I said, these aren’t breakthrough concepts, but for some reason they’re not being executed. If you’re able to get the support of the appropriate decision-maker in your company, maybe you could be among the first to successfully implement CRM —and perhaps even in the form of something the customer will actually notice.