CRM That Will Get You Noticed

Customers want to know that you know they’re good customers and that you care about doing business with them. Acknowledging past transactions makes them feel more as if they are shopping with someone familiar, instead of just being a customer number and source code.

2. Use information on your computer system to expedite the transaction and make the customer feel special. I’ll never forget my first repeat order of a pinpoint shirt from Lands’ End. The Teleservices Rep (TSR) said, “Would you like that in 16 32/32 again?” Wow, did I feel like they really cared about me to even know that.