CRM That Will Get You Noticed

For example, if you sell women’s fashions and you have large groups of customers who bought your basic shell or turtleneck last year, put a message on the catalog cover to tell them the item is now available in five new colors.

3. Say “Thanks for your order!” in the package. I’m amazed at how underutilized the outgoing package is as a communication tool. This is the next point at which you communicate with your customers after they’ve placed orders—and the delivery of this communication is free! You want them to be as happy as they were when they decided to buy; yet many catalogers don’t even put a “thank you” message in the package. A relevant communication point (maybe even about their specific purchase) would go a long way toward getting that coveted second or third order.