CRM That Will Get You Noticed

On the other hand, one of my favorite wine sites, Brentwoodwine.com, sent me an e-mail promotion for free shipping on a brand of wine glasses that I purchased a few months ago. I bought only six at the time, but this offer was compelling enough to motivate me to buy another six.

2. Use cover wraps and dot whacks to tailor a message. Find groups of customers with certain behaviors that are similar, and speak to the segment with a customized message. I often use this approach for problem segments (e.g., inactives or low average order), but it can be used to demonstrate relevance to your best customers.