CRM That Will Get You Noticed

CRM That’ll Get You Noticed

While I don’t believe any of the following are revolutionary concepts, getting them implemented would be a huge breakthrough:

Use customers’ past behavior (transactions) to communicate to them in a relevant fashion:

1. Send e-mail offers based on past transactions. I’ve bought a few hard goods from Coldwater Creek, and I’m a former customer of Milepost Four, a title it used to own. I’ve never purchased women’s clothing from them, yet I receive promotions for women’s clothing in my weekly e-mails. I haven’t responded to one, but I still get them. Their offers aren’t relevant to me and, in fact, can start to become annoying.