CRM That Will Get You Noticed

We all read so much these days about customer relationship management (CRM). Seems it’s now in vogue to spend a lot of money on new computer software and hardware that will enable companies to have an ongoing relationship with their customers.

Indeed, companies are trying to aggregate all their customer and consumer information from disparate systems and sources into one database that will give them a better picture of customers’ and prospects’ behavior, thereby helping them manage their contacts in a more effective manner.