CRM Initiatives: A checklist to help discern if you should outsource your data warehousing

By Gene Feruzza and Steve Meyer

* Scalability is crucial for future growth. As companies ease into more sophisticated CRM operations, it becomes difficult to budget for current needs, plan for future operations and keep immediate ROI goals intact. This can lead to a CRM implementation that isn’t scalable for future requirements.

As a cataloger expands its CRM activity, systems often must be replaced, requiring more investment, usually exceeding what normally would be invested. Outsourcing CRM may help a cataloger avoid this dilemma be enabling a company to scale up or down as needed, without the penalty of further investment.