CRM Initiatives: A checklist to help discern if you should outsource your data warehousing

By Gene Feruzza and Steve Meyer

* You want to reduce risk. With no capital expenditure on software, hardware and personnel, catalogers either can test or fully engage new technologies and methodologies with minimal impact to their existing environment and bottom line. Adding the experience provided by an outsourcing facility and its responsibility to the client to make the program a success reduces the overall risk to a cataloger as well as to managers making critical CRM decisions.