CRM Initiatives: A checklist to help discern if you should outsource your data warehousing

By Gene Feruzza and Steve Meyer

* You want to boost performance. Time-proven methodologies can help you achieve positive return on investment (ROI) from CRM initiatives. These methods often require expertise in practices and disciplines not present in your staff.

Also, legacy systems, a confusing CRM marketplace, archaic processes, disparate departmental responsibilities and corporate silos handling various channels of customer interaction all challenge the effectiveness of a CRM operation. Outsourcing may help you achieve a positive financial impact by applying more expertise and taking many of the internal corporate issues out of play.