CRM Initiatives: A checklist to help discern if you should outsource your data warehousing

By Gene Feruzza and Steve Meyer

Outsourcing some or most of these activities may facilitate the process, enabling companies to be operational in 10 percent to 25 percent less time than building the same operation internally.

* You require operational freedom. Catalogers must focus on critical resources based around their core business. Becoming an expert in CRM operations isn’t easy. Although properly handling customer relationships has a positive impact, achieving this operationally—day in and day out—may not be within the core competency of your organization. Outsourcing CRM activities may help.